SHOPIFY · CONNECTED
REVENUE BY YEAR · LIVE FROM SHOPIFY
SALES · LAST 90 DAYS
RECENT ORDERS
VIEW ALL →| ORDER | CUSTOMER | ITEMS | TOTAL | STATUS |
|---|---|---|---|---|
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NEXT DROP
NO DROP SCHEDULED
TOP PRODUCTS · 30D
ACQUISITION · 30D
DROP INTELLIGENCE · CLAUDE-POWERED
WHAT TO DROP NEXT.
Pulls live cultural signals. Sports schedules, championship moments, holidays, weather, social trends. And recommends drop themes, timing, and silhouettes scored on predicted demand.
HIGH-PRIORITY OPPORTUNITIES
SPORTS CALENDAR · NEXT 14 DAYS
| DATE | EVENT | HEAT |
|---|---|---|
| LOADING… | ||
TRENDING SEARCHES
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CLAUDE'S READ
Pulling Claude's strategic read from the drop-intel feed…
ALL ORDERS
| ORDER | DATE | CUSTOMER | ITEMS | TOTAL | PAYMENT | STATUS | ||
|---|---|---|---|---|---|---|---|---|
| LOADING ORDERS FROM SHOPIFY… | ||||||||
The Issue · Digital Magazine
Each drop gets an auto-drafted Issue (AI writes it in DHA voice; a draft also auto-appears daily for upcoming drops). Review, tweak, set who can read it, and publish to the member portal. Fans see a teaser, members read the full story.
All Issues
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Draws · Free Giveaways
One random winner per draw wins the drop FREE. Only Addicts can enter (from their portal); all other tiers watch + chat the live reveal. The winner is auto-picked at the draw time and claims their shipping in-portal — you just fulfill it.
Create a Draw
All Draws
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The Club · Moderation
Everything members post to the Addicts Clubhouse forum and every idea (with images) pitched to the Vault waits here for your approval before it goes live. Approve the good, remove the rest.
Pending Forum Posts
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Pending Vault Ideas
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DROP SCHEDULE & VISIBILITY
RELEASE TYPE · ADDICTS 48H / DIEHARDS 24H EARLYLoading drops…
Set how each drop is marketed and who can see it. Basic = standard, restockable. Exclusive = "never restocked" landing treatment. Members only = hidden from the public entirely (non-members can't see it even with a link). New drop? Schedule it in Designer Studio (Fri 7pm CT default).
LOW & OUT OF STOCK
| SKU | PRODUCT | SIZE | COLOR | ON HAND | RESERVED | AVAIL | STATUS |
|---|---|---|---|---|---|---|---|
| No inventory data yet. Sync products from Shopify to populate stock levels per SKU | |||||||
PRODUCTION QUEUE · POD WORKFLOW
WHAT'S BEING PRINTED RIGHT NOW
Live status from your manufacturer. Every paid order auto-creates a production task. Track what's queued, in-print, awaiting QC, packed, shipped.
PRODUCTION TASKS
| ORDER | CUSTOMER | DESIGN | BLANK · COLOR · SIZE | QTY | STAGE | ETA | MFG |
|---|---|---|---|---|---|---|---|
| No production tasks yet. When an order is placed, it'll auto-route to your POD manufacturer and appear here with live status | |||||||
MANUFACTURER PARTNERS
RECENT FULFILLMENT EVENTS
| TIME | ORDER | EVENT | NOTES |
|---|---|---|---|
| Fulfillment timeline appears here once webhooks from Shopify are wired | |||
FINANCE · REVENUE & EXPENSES BY CATEGORY
THE P&L.
Every dollar in and out, split by stream. Merch, super chats, ad spend and discounts are real data; memberships pull actually-collected revenue from Stripe; COGS uses your per-unit cost (set it below). Full math, line by line.
REVENUE BY STREAM
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EXPENSES
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REVENUE BY MONTH · LAST 12
■ Merch ■ Memberships ■ Super ChatsALL-TIME
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FIXED / RECURRING COSTS
| No fixed costs yet. Add apps, software, subscriptions, etc. |
ASSUMPTIONS
Products carry no per-item cost yet, so COGS = units sold × this number. Set it to your blended manufacturer cost (memory: tees run ~$30–36).
MEMBERSHIPS · SUBSCRIPTION TRACKING
THE MEMBERS.
Every membership and its billing state. Active subs are real paying Stripe subscriptions; comps are accounts you granted. Failed payments revoke access immediately; cancellations downgrade to free. Billing events stream in below as they happen.
MEMBER ROSTER
| MEMBER | TIER | STATUS | RENEWS | PTS |
|---|---|---|---|---|
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BILLING EVENTS
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RETURN REQUESTS
| RMA | ORDER | CUSTOMER | REASON | STATUS | |
|---|---|---|---|---|---|
| No return requests. They'll appear here when customers initiate from their order page | |||||
CUSTOMERS -
| NAME | TIER | ORDERS | LTV | PTS | LAST | TAGS | |
|---|---|---|---|---|---|---|---|
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SAVED SEGMENTS
| SEGMENT | RULE | CUSTOMERS | LTV TOTAL | |
|---|---|---|---|---|
| Top 1% (LTV) | LTV ≥ $2,000 | 128 | $412K | |
| Spurs Fans | Tag = "SPURS" OR purchased Spurs item | 2,841 | $184K | |
| Lapsed (90D) | No order in 90 days · had ≥1 order | 1,247 | $87K | |
| Cart Abandoners (24h) | Active cart · last activity 24h–48h | 42 | - | |
| Club-Eligible | ≥3 orders, free tier, no payment fail | 847 | $214K | |
| Wishlist Watchers | ≥1 saved item with stock change | 312 | - | |
| NFL Faithful | 2+ NFL items in last 12mo | 1,892 | $124K | |
| Birthday This Week | Birthday in next 7 days | 19 | - |
CLUB LAUNCH PLAYBOOK
YOU'RE READY TO LAUNCH THE CLUB.
1,300 existing customers, 28% repeat-buyer rate, 4.9★ reviews. Average Shopify customer here would convert at 6-10% to a $19.99/mo Club tier. That's 78–130 paying members ($1.5K–$2.6K MRR) just from your existing base before any new traffic.
CLUB SUBSCRIPTIONS
| MEMBER | FOUNDER # | JOINED | PLAN | NEXT BILL | MRR | STATUS |
|---|---|---|---|---|---|---|
| No Club members yet. Connect Stripe + launch your $19.99/mo subscription product. The Membership page on the storefront is wired to it. | ||||||
REVIEW MODERATION
| RATING | PRODUCT | CUSTOMER | BODY | STATUS | |
|---|---|---|---|---|---|
| No reviews to moderate, Judge.me sync runs nightly. Approved reviews surface on PDPs. | |||||
SMS MARKETING · TWILIO · A2P 10DLC
audience: —CAMPAIGNS
| NAME | SENT | RECIPS | OPEN | CTR | REV | STATUS |
|---|---|---|---|---|---|---|
| No campaigns sent yet. Create one above. Real send/open/CTR data populates here from Resend webhooks. | ||||||
SEND CAMPAIGN
audience: —EDIT SUBJECT + BODY (optional)
{{first_name}}, {{email}}) with a one-click unsubscribe footer auto-attached. Always SEND TEST first.ACTIVE AUTOMATIONS
| FLOW | TRIGGER | ACTIVE | RECOVERED | STATUS |
|---|---|---|---|---|
| Abandoned Cart · 3-step | Cart abandoned 1hr | 42 | $3,128 (30D) | RUNNING |
| Welcome Series · 5 emails | Account created | 312 | $1,824 | RUNNING |
| Drop Restock Alert | Wishlist item back in stock | 128 | $2,418 | RUNNING |
| Win-Back · 90d Lapsed | No order 90+ days | 1,247 | $1,124 | RUNNING |
| Birthday +100 pts | Birthday today | 19/wk | $418 | RUNNING |
| Post-Purchase Review Request | Order delivered + 7 days | 214 | +47 reviews | RUNNING |
| VIP Anniversary Reward | 1 year as Club member | 18 | +18 retained | RUNNING |
| Founder #001-100 · Anniversary | Founder anniversary | 100 | - | DRAFT |
FLOW EDITOR · ABANDONED CART
DISCOUNT CODES
| CODE | TYPE | VALUE | USAGE | EXPIRES | RULES | STATUS |
|---|---|---|---|---|---|---|
| CLUB15 | % | 15% off | 412 / ∞ | - | Auto · Club only | ACTIVE |
| WELCOME10 | % | 10% off | 847 / ∞ | - | 1st order only | ACTIVE |
| FREESHIP50 | SHIP | Free U.S. ship | 214 / ∞ | - | Order ≥ $50 | ACTIVE |
| BOGO99 | BOGO | Buy 2 get 1 free | 42 / 200 | MAY 31 | Tees only | ACTIVE |
| DHA10 | $ | $10 off | 128 / ∞ | - | Cart abandon flow | ACTIVE |
SELF-ADJUSTING AD BUDGET · LOADING…
SPEND WHAT THE STORE EARNS.
Every sale feeds a war chest. Every ad dollar drains it. The recommended daily budget grows when sales are strong and ROAS beats target. And throttles itself down when they don't. You run the ads on Meta; log what you spent and the engine does the rest.
HOW THE ENGINE SEES IT
-
SPEND VS REVENUE · 30 DAYS
LOG AD SPEND
After a run on Meta Ads Manager, drop the numbers in here. Spend drains the war chest; clicks/impressions sharpen the ROAS read.
AD SPEND HISTORY
-| DATE | PLATFORM | SPEND | CLICKS | IMPRESSIONS | CPC | NOTE | |
|---|---|---|---|---|---|---|---|
| Loading ad spend history… | |||||||
@DIEHARDADDICTSLLC · 2,537 FOLLOWERS
POST SCHEDULER
| SCHEDULED | POST | TYPE | CAPTION (excerpt) | STATUS |
|---|---|---|---|---|
| No scheduled posts, Designer Studio queues IG carousels automatically when you publish a drop | ||||
MOCKUP GALLERY · READY-TO-POST
12 MOCKUPS PER DESIGN · ALL 4 BLANKS
Every design auto-renders on White, Black, Cream + Shadow blanks. Click any mockup to download. Drop straight into IG, email, or your printer's portal. Marketing renders use Printful's photo-real engine; PDP mockups use our Shaka custom renderer.
CONTENT STUDIO · LIVE INLINE EDITOR
EDIT YOUR LIVE SITE FROM HERE.
Pick a page below, then hover any red-outlined block on the preview and click to edit copy in place. Cmd/Ctrl+Enter saves, Esc cancels. Every save flushes to Supabase and goes live on the storefront on the next page load — no rebuild needed.
RECENT EDITS
| PAGE | SLOT | TYPE | WHEN | |
|---|---|---|---|---|
| No edits yet. Click any red-outlined block on the preview above to start. | ||||
BLOCK LIBRARY · DRAG TO ADD
MADE BY US · WORN BY YOU
Paste an Instagram or TikTok post URL. The shortcode is extracted automatically and the embed plays inline on the homepage. To swap an IG/TikTok embed for a self-hosted mp4 (no IG chrome on the tile), drop the file in Storefront/assets/drops/ugc/ and paste the path into the post's VIDEO URL field below.
RENDER MODE · REEL/TIKTOK = inline iframe (only if self-hosted MP4 is empty). CAROUSEL/PHOTO = static thumb tile linking out (no broken "View on Instagram" embed). Posts with a self-hosted MP4 always play inline regardless of mode.
| # | SOURCE | SHORTCODE | RENDER MODE | CREATOR | RANK | ACTIVE | |
|---|---|---|---|---|---|---|---|
| LOADING UGC POSTS… | |||||||
DROP THEMES
Edit any drop landing page end-to-end. Hero copy, headline, accent colors, featured products, lore section (tracklist / roster / playoffs / custom), the drops-page card, and the audio/video that plays. Click a theme to expand the full editor.
LEGACY · MEDIA-ONLY TABLE (theme_media)
Used as a fallback only. New work goes through the full editor above.
| THEME | TYPE | MEDIA URL | POSTER URL | TITLE | ARTIST | |
|---|---|---|---|---|---|---|
| - | ||||||
HOMEPAGE CATEGORY TILES
The three big tiles on the storefront homepage — SHOP TEES, SHOP HOODIES, SHOP CREWNECKS. Click any product thumbnail to set it as the tile's hero. Pick a color swatch. Hit save. Storefront updates next refresh.
UPSELL ENGINE · PER-PRODUCT OVERRIDES
By default the storefront auto-ranks upsells using token clusters (player, team, era, drake/iceman tie-ins, champ pairs, garment family, color match). Use this pane only when you want to force-pin a specific set. E.g. always show the Iceman Glove + 20v1 + Gervin alongside Drake's Ice Man Tee, regardless of score.
PDP_SLUGS render in the "GOES WITH" rail · CART_SLUGS render in the cart drawer's "COMPLETE THE LOOK". Leave blank to fall back to the auto-ranker.
PICK A PRODUCT TO OVERRIDE
EXISTING OVERRIDES
| PRODUCT SLUG | PDP PINS | CART PINS | UPDATED | |
|---|---|---|---|---|
| LOADING OVERRIDES… | ||||
LOOKBOOK BUILDER
JOURNAL POSTS
| TITLE | AUTHOR | STATUS | VIEWS | PUBLISHED |
|---|---|---|---|---|
| No journal posts yet. Click "+ NEW POST" to draft your first long-form piece (or use AI Copywriter to draft it for you) | ||||
AI COPYWRITER · CLAUDE
Trained on DHA brand voice. Sports-fan culture, "die hard or die soft" tone, hand-designed pride.
PRODUCT DESCRIPTION GENERATOR
DROP NAME & SOCIAL CAPTIONS
DESIGNER STUDIO · YOUR ONLY JOB
UPLOAD DESIGN. WALK AWAY.
One screen. Drop a design here, pick adult/youth + which blanks, hit publish. The system auto-generates 12+ marketing mockups (Printful + Placeit + Shaka), drafts product copy with AI in your brand voice, schedules the drop, queues the IG carousel, queues the email campaign. You're done in 90 seconds.
① UPLOAD DESIGN
PNG · JPG · SVG · PSD · AI · UP TO 50MB
② TITLE & STORY
③ BLANKS
④ COLORS · CHECK ONES THIS DESIGN PRINTS WELL ON
⑤ DROP
⑥ CATEGORY · GATING
PUBLISH = upload + mockups + product + live · DRAFT = same minus live
LIVE PIPELINE
IDLERECENTLY GENERATED MOCKUPS
PDP · FRONT
PDP · BACK
MOCKUP SLOT
FLAT-LAY
STREET LF
HANGER
● CONNECTED · diehardaddicts@gmail.com
SUPPORT INBOX
Your live Gmail support inbox. Read a thread, write a reply (or let Claude draft it), and send straight from here.
Loading inbox…
Select a conversation on the left to read and reply.
AUTOPILOT · 7 FLOWS RUNNING · CRON EVERY 15 MIN
SET IT. FORGET IT. SHIP DESIGNS.
Per-flow autonomy. Set each flow to AUTO (sends without you), DRAFT (queues for one-tap approval), or OFF.
FLOWS
| FLOW | TRIGGER | MODE | CONFIDENCE THRESHOLD | STATUS · 30D |
|---|---|---|---|---|
| Drop announcement email | At drop public_at time | - | No data yet | |
| Abandoned cart 3-step | Cart idle 1hr / 24hr / 72hr | - | Active · no triggers yet | |
| Wishlist restock alert | Inventory comes back > 0 | - | Active · no triggers yet | |
| Win-back (lapsed) | 30/60/90 days no order | - | No queue yet | |
| IG carousel auto-post | New design / drop scheduled | 0.85 | No queue yet | |
| Birthday +100 pts | Birthday today | - | Active | |
| Review request | Order delivered + 7d | - | Active | |
| Support auto-reply | Inbound email/DM/Inbox | 0.85 | Active · 0.85 threshold |
WEEKLY DIGEST · DELIVERED MONDAY 8AM CT
Every Monday morning the system emails you a single 2-minute digest: revenue + orders for the week, drops scheduled this week, support queue size, low-stock SKUs, top 3 Drop Intel recommendations from Claude. If you do nothing else all week, this is the only thing you need to read.
LIVE TRAFFIC · REAL-TIME
—REVENUE · LAST 12 MONTHS
TOP SELLING DESIGNS · LIFETIME
| DESIGN | UNITS SOLD | REVENUE | % OF TOTAL |
|---|---|---|---|
| Connect Shopify Analytics or PostHog · then top-N designs flow here automatically | |||
TRAFFIC SOURCES · LAST 30D
DESIGNS · FROM GOOGLE DRIVE + DESIGNER STUDIO
BRAND ASSETS
Logos, social headers, lookbook covers, lifestyle photography. Auto-tagged via Claude Vision when you enable the Claude integration.
BRAND IDENTITY
SHIPPING ZONES
| ZONE | COUNTRIES | RATE | FREE OVER | STATUS | |
|---|---|---|---|---|---|
| United States · domestic | US (50 states) | $5.99 | $75 | LIVE | |
| Canada | CA | $14.99 | $150 | LIVE | |
| Rest of world | 180 countries | $24.99 | - | DRAFT |
TAX
Shopify auto-collects sales tax in your nexus states. Make sure all states where DHA has economic nexus (currently TX) are toggled on in Shopify Admin → Settings → Taxes & Duties.
OPEN SHOPIFY TAX SETTINGS →LEGAL · POLICIES
EDIT IN SHOPIFY ↗DOMAIN & SSL
INTEGRATIONS
tgxmrnudpbgdypnkbkci.supabase.co
Add your test/live keys
diehardaddicts.myshopify.com · 29 products synced
Set CNAME admin → netlify · main domain stays on Shopify
Email + MFA codes
@diehardaddictsllc sync
Label printing + tracking
AI copywriter + drop intel
ESPN / sportsdata.io for drop intel
Web analytics
TEAM & ROLES
| NAME | ROLE | LAST ACTIVE | |
|---|---|---|---|
| Jordan Hyde | jordan@hydelegacygroup.com | FOUNDER · ALL ACCESS | NOW |
AUDIT LOG
| TIME | ACTOR | ACTION | RESOURCE |
|---|---|---|---|
| No actions logged yet. Every admin action (product edits, page publishes, refunds, etc.) is recorded here automatically | |||